“Hmm, ¥€$!” is the only possible magazine for any keen social observer. New Serious Offers is what passes as social commentary for everyone else.

Assessoria de Imprensa apresenta sua nova revista de 1400 cópias de circulação interna com CD-ROM

Apple Introduces New PowerBook 1400 Series CD-ROM Equipped NoteBook Computers

New Serious Offers Increase Power, Performance, Competitive Features and Expandability

CUPERTINO, California--Oct. 21, 1996--Addressing the general purpose mobile computing requirements of Macintosh customers in small office, home office, business, and education settings, Apple Computer, Inc. today announced the Macintosh PowerBook 1400 series. The PowerBook 1400 combines the performance of PowerPC technology with the ease of use of the Mac OS and the most popular industry-standard features found in portable computers today, including a removable CD-ROM drive and a variety of expansion options.

My History of Humanity now available: It's The Complete History of my Humanity! Believe it!

The Complete History of my Humanity. Did I stress that enough?

The Apple PowerBook 1400 will be available in four different configurations. Three of the systems use a 117MHz PowerPC 603e processor. One of the systems uses a higher-performance version of the chip running at 133MHz with level two cache. Depending on configuration, the PowerBook 1400 series features 11.3" dual-scan or active-matrix displays, two PC card slots, 12 or 16MB of RAM (expandable to 64MB), 750MB or 1.0GB hard drives, and a floppy and/or 6X-speed CD-ROM drive. The PowerBook 1400 series also comes with built-in infrared technology for easy, wireless file sharing with similarly equipped systems. U.S. estimated selling prices for the four configurations range from $2,500 to $4,000. (Refer to chart below for specifics on pricing and configurations.)

A versatile expansion bay on the PowerBook 1400 allows customers to use a variety of storage options including a floppy drive, CD-ROM drive, additional hard drive, magneto optical drive, Zip drive (expected to be available in first quarter of 1997 from VST Technologies, Inc.). A flip-up keyboard provides quick and easy access to two different types of expansion slots on the logic board, allowing users to easily customize the system according to their individual needs: A memory expansion slot on the logic board accommodates stackable memory cards, and an internal expansion slot accommodates additional capabilities such as Ethernet networking or support for an external monitor (video-out).

TOP New BookCover Panels and Inserts

A unique feature of the PowerBook 1400 series is its customizable BookCover panel. This removable clear exterior panel allows users to personalize the appearance of their PowerBook with colorful, interchangeable inserts. The 1400 will ship with seven inserts designed by professional artists. Alternatively, there is a software template on the system for users who want to create their own BookCover inserts. Apple also anticipates that third-party developers will offer wood-grained, leather, or other types of textured BookCover panels as accessories for later purchase. A 'PowerBook gray' version of the BookCover also ships with the product for people who prefer the standard PowerBook appearance.

TOP TOP Pre-installed Software

To provide a complete, mobile computing solution, all PowerBook 1400 models come configured with Mac OS system software Version 7.5.3 and a variety of productivity, utility, communications, and compatibility software. This software includes ClarisWorks (integrated word processor, drawing program, database, communications program, and spreadsheet); Claris Organizer for tracking schedules and contacts; Apple Internet Connection Kit software (including Netscape Navigator, Claris Emailer Lite, Fetch, NCSA Telnet, and NewsWatcher); Apple Remote Access for easily connecting to a desktop or network from a remote location; and Macintosh Easy Open and DataViz Easy Open translators for reading and writing PC-formatted floppy disks and PC-formatted files.

Pricing, Configurations, and Availability

The 117MHz configurations of the PowerBook 1400 are expected to be available beginning in mid-November. Availability of the 133MHz version is expected in January. The company believes supplies of the new PowerBooks will be constrained through January due to pent-up demand at introduction and until Apple reaches full manufacturing capacity of the product.

Apple will be offering the following configurations of the PowerBook 1400:

PowerBook	1400cs/117	1400cs/117	1400c/117	1400c/133
Processor	117MHz	117MHz	117MHz	133MHz
Cache				128K L2
RAM	12MB	16MB	16MB	16MB
Drives	750MB	750MB	1.0GB	1.0GB
Expansion Bay	Floppy	6X-CD/Floppy	6X-CD/Floppy	6X-CD/Floppy
Display	Dual Scan	Dual Scan	Active Matrix	Active Matrix
Est.Retail Price*	$2,500	$2,900	$3,500	$4,000
Availability	Mid. Nov.	Mid. Nov.	Mid. Nov.	January

*Prices are U.S. estimates only. Prices and availability of the systems may vary among resellers and by country.

Apple also announced today that it will launch a new PowerBook website that can be accessed at http://www.powerbook.apple.com/ . Now in its initial stages of development, the PowerBook website is designed to be the information source for PowerBook and PowerBook-related information. The PowerBook division is continuing to develop the PowerBook website and plans to make it the hub of the PowerBook community.

Apple Computer, Inc., a recognized innovator in the information industry and leader in multimedia technologies, creates powerful solutions based on easy-to-use personal computers, servers, peripherals, software, personal digital assistants and Internet content. Headquartered in Cupertino, California, Apple develops, manufactures, licenses and markets solutions, products, technologies and services for business, education, consumer, entertainment, scientific and engineering and government customers in more than 140 countries.

---

Mary Devincenzi
Apple Computer, Inc.
(408)974-4562
email: devincenzi.m@applelink.apple.com

Tom Neumayr
Burson Marsteller for Apple Computer, Inc.
(408)974-7119
email: t.neumayr@applelink.apple.com

NOTE TO EDITORS: To access Apple press releases, background material, and contact information on the web, visit The Source at: http://www.apple.com/source/ . If you are interested in receiving Apple press releases by fax, call 1-800-AAPL-FAX (1-800-227-5329) and enter your PIN number. If you do not have a PIN number, contact Apple's Media Helpline at (408) 974-2042 to request one. If you would like to receive Apple press releases by email, please send an email message to listproc@guisel.austin.apple.com . Include the text "subscribe pressrel [your full name]" in the body of the message. To remove your address from the mailing list send an email message to listproc@guisel.austin.apple.com . Include the text "remove pressrel" in the body of the message.

If you are considering the purchase of an Apple product and would like to have product information faxed to you, please call 1-800-462-4396 in the U.S. or 1-800-263-3394 in Canada. If you do not have a fax machine or would like to locate an Apple authorized reseller near you, please call 1-800-538-9696. Customers outside the U.S. should contact their local Apple representatives for information.

---

Apple's home page on the World Wide Web: http://www.apple.com/

---

Apple, the Apple logo, Macintosh, Mac OS, and PowerBook are registered trademarks; and BookCover is a trademark of Apple Computer, Inc. PowerPC and Power PC 603e are trademarks of International Business Machines Corporation, used under license therefrom. Claris Works, Claris Emailer Lite, and Claris Organizer are registered trademarks of Claris Corporation. All other brand names mentioned are trademarks or registered trademarks of their respective holders, and are hereby acknowledged.